The importance of the mobile-first approach to developing gambling websites

Since 2016, mobile internet usage has surpassed desktop usage. One of the most obvious reasons for this is convenience. We take our mobile phones with us wherever we go and you will rarely meet a person who gladly leaves their house without taking their phone.

Due to the growing levels of mobile internet usage, web developers must prioritize the mobile-first approach. According to this approach, web developers design websites for small screens first and then they develop sites for computer screens.

When it comes to online gambling, mobile-first web development is as important as for any other website. However, before discussing the mobile-first approach in online gambling, it is important to consider RWB, or Responsive Web Design.

Responsive Web Design allows users to enjoy whatever they are viewing on their device in the form that is specifically adapted for that device. When designing websites, web designers choose between Progressive Advancement and Graceful Degradation.

Progressive Advancement means that the designer starts off by making their website for the smallest device it could be viewed on. After that, the designer adds whatever is necessary for the bigger screen, such as interactive windows, cursor choice, etc.

On the other hand, Graceful Degradation starts off by designing a website for the biggest device it could be viewed on. When using Progressive Advancement, the designer doesn’t have to delete things on the website and try to squeeze a website developed for desktop viewing onto a mobile phone screen.  

Mobile-first web design is based on the principle of Progressive Advancement and it is very important for starting a casino website. Just like users of other kinds of websites, users of casino websites won’t have their computer at hand wherever they go, but they will have their mobile phone. They’ll spend much more time on their phones looking for gambling and betting opportunities than on their computers, so if your website is not mobile-friendly, you run the risk of losing a lot of potential users.

If you are still not sure that taking the mobile-first approach to web development is a great idea, you should imagine this situation. An average man is sitting on his couch and watching a game with his friends while drinking a few cans of beer when a great opportunity for placing a bet arises. Will the man leave the company of his friends and the comfort of his couch to sit at the computer and place a bet? Most probably not! The man would take his phone to do this. If your casino website is not mobile-friendly, the man will be disappointed, and it is well-known that user satisfaction is the key to a successful business.

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